Fedex Delivers
How the World’s Leading Shipping Company Keeps Innovating and Outperforming the Competition. Madan Birla.
Madan says that in today’s business world, innovation is a buzzword that often leaves employyes worried, confused and unable to meet expectations.
FedEx Delivers will help you understand not only why innovation is essential, but also how you can make it part of your corporate culture.
FedEx have a three-step innovation process.
Step One: Individuals freely generate and express creative ideas.
Step Two: A small group of people in departments and disciplines affected by the idea(s) accept and work collaboratively to develop the raw ideas into sound business plans.
Step Three: A much larger group – the whole organisation – depending on the scope adopts the idea(s) and works to develop and implement it.